What is a Digital Marketer?
In general terms, a digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include:

Company websites
Social media networks such as Facebook, YouTube, and Instagram
Search engines including Google and Bing
Email marketing
Mobile apps like TikTok and WhatsApp
Online display ads
Blogs
Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.

There are pros and cons to becoming a digital marketer or specialist. Smaller companies tend to have one general specialist or manager while corporations can spread the responsibilities around to an entire team or across several different departments.