What Does a Digital Marketer Do?
What is a Digital Marketer?
In general terms, a digital marketer is responsible for using a variety of digital channels to generate leads and build brand awareness. Digital channels include:
Social media networks such as Facebook, YouTube, and Instagram
Search engines including Google and Bing
Mobile apps like TikTok and WhatsApp
Online display ads
Beyond this, a digital marketer must also use measurable analytics to identify weaknesses and find ways to improve performance across these channels. In this role, you can be responsible for all aspects of a company’s digital strategy or just focus on one.
There are pros and cons to becoming a digital marketer or specialist. Smaller companies tend to have one general specialist or manager while corporations can spread the responsibilities around to an entire team or across several different departments.